At a special Freedom Ceremony on Thursday 15th February 2024, the Master Entrepreneur, Mr Mark Huxley, was pleased to admit Mrs Jennifer Dunman to the Freedom of the Company of Entrepreneurs.
 
In Carmen’s Hall, and witnessed by Freemen Entrepreneurs, guests and friends, Jenni was presented to the Master, Wardens and Court by the Clerk.
 
Jenni left home in her teens and often worked 3 jobs over 100 hours a week to make ends meet. It was, by her own admission, a difficult time. Her mother married a flying squad detective, which inspired her to become a police officer. She joined the police, rising to the rank of detective sergeant in a specialist unit.
 
By chance, she had to use her first-aid training to save the life of a child who was choking. On realising that no-one around her knew what to do, she followed up with research, and Jenni saw a gap in the market for training specifically aimed at giving first-aid to children.
 
Jenni started training young mothers off her own bat, buying equipment on her credit cards. The idea was a success, and the business grew. She took a 5-year career break from the police in 2013, but after just one year, she resigned from the police and began franchising her business.  Daisy First Aid had arrived.
 
She took on two people and now has 108 franchises, and is looking at international expansion.. Through a monthly management fee and 10% on monthly profits, Jenni's business is now highly successful. She has been a mentor to businesses exploring franchising and regularly speaks in schools and colleges.
 
Jenni is a 2024 Principal Benefactor of the Company of Entrepreneurs Trust.
 
Presenting her with her Freedom certificate, the Master warmly congratulated Jenni – encouraging her to get involved in the work of the Company in support of education and training