17 Jan 2024

To date, only 12 men have set foot on the moon with the last being in 1972. As NASA (and others) attempt to get back to the moon, now slated for September 2026, a delay of two years, the very essence of entrepreneurism was to be revealed.
The Entrepreneurs fielded 17 men and women to set foot on the moon at the LIGHTROOM near
King’s Cross.
Gathered as they did, fully suited against the bitter cold of 9 January, the entrepreneur explorers descended into a room almost the same size as Mission Control that took Neil Armstrong, Buzz Aldrin and Michael Collins to the moon in July 1969.
The clock counted down there were joint images of Apollo capsules safely returned to Earth adorning the vast video walls that surrounded everyone on all four sides.
Then Tom Hanks broke the silence to narrate the journey to the moon.
This exhibition was not about the well-documented launch and four-day journey to the moon but more about life on the moon.
With four walls becoming live pictures, we were treated to a unique viewpoint of what it was like to stand on the moon. Panoramas that showed deep craters and mountainous Terrain, a sense of how far astronauts travelled from the lunar module (LM or phonetically LEM), now just a dot in the distance from the Rover some 3 km away, the clarity of colour-enhanced astronauts bouncing around the equipment that was to teach us so much of our nearest celestial body.
We were told that, unlike any geology on earth, the rocks and boulders we could see were entirely unchanged for billions of years. It almost felt criminal for humankind to go back there and wreak destruction on such an untouched arena as exemplified by the iconic footprints in the dust.
It was hard not to be in awe as the images panned around Tranquillity Base and the Taurus Littrow Valley as the surface of the moon moved below your feet, literally.
The pin-sharp greyness was complemented by specially written music and interpreted by commentary from Tom and many of the astronauts who are awaiting their turn to go back to the moon on Artemis, the sister of Apollo.
As Astronauts littered the otherwise untouched surface of the moon, it struck me that we should be kind to our environment whilst we seek to improve our way of life to preserve the integrity of our own planet and all life thereon. Otherwise, we too may take on the seemingly inhospitable character of the moon.
As an entrepreneur you need to have that ‘shoot for the stars ‘ mindset and man’s endeavour to set foot on the moon proves that anything is possible but that it takes something special to get
you there.
The event was special. Thank you Neil Fulbrook for arranging it. You were toasted in The Fellow pub thereafter, where indeed the Fellowship of the Entrepreneurs was again in evidence.
May we always be the NASA to the livery movement for Entrepreneurs in the City of London.